"Death to world capital!" - an exhibition of Soviet posters from 1920-1980s loaned from the private collection has opened up at the Petrovsky Passage. Guests were presented to rare Soviet posters from the collection of Sergo Grigorian, such as the famous " Windows ROSTA" by Vladimir Mayakovsky, posters by such well known artists like Victor Denis and Dmitry Moor. This collection has never been seen in Russia before, the posters are stored in London in a special storage, because it is difficult to preserve the paper as it is a fragile material.

Once these works were published in huge circulations, but today collectors have to collect the few remaining copies, but thanks toforeign dealers the collection is actively growing. To the question of "Profile", why the poster was chosen as the object of collecting, Sergo Grigorian answered: " Poster is a form of propaganda art for masses, everybody likes it. There can be no dispute, success or failure, as in the case with the painting. The poster was created to catch ones attention. None of the audience will walk by." 

The special atmosphere at the exhibition was created by orchestra performing hits of the 1930s - "Burnt by the Sun", "Steamer", "In the park Chair." Among the guests one could see the deputy director of the Pushkin Museum Zinaida Bonami, Director of the State Museum of Oriental Art Tatiana Metaxa, art critic Paola Volkova, lawyer Dobrovinsky, film director Rustam Khamdamov, gallerists Emelyan Zakharov and Dmitry Hankin, TV presenter Nick Ganich, musician Dmitry Malikov. The exhibition is open until February 16.

 Published: PROFILE №04/04.02.13